Jordan Jo, Breakaway's Ambassador

Combining her own athletic success, communication skills, and industry connections, it’s easy to see how Jordan Jo Hollabaugh (formerly Fabrizio) has become one of the best known ambassadors of breakaway roping. Each week, during her “In the Loop” podcast, she interviews competitors, producers, leaders and trailblazers in the sport.

“My goal is to promote the sport of breakaway roping, alongside celebrating and highlighting elite competitors in and out of the arena,” she says. ““I’ve learned that there are moms and daughters and wives and business owners who have great stories to tell,” she says. “It’s a privilege to be able to tell them.”

As the 2022 season rolls along, the NFR qualifier, podcast cost and business owner is rodeoing this summer while keeping all her other endeavors humming along.

Jordan Jo knows a thing or two about working hard. In addition to competing and podcasting, she is the president and CEO of Fabrizio Marketing, a full-service outfit that can handle website design and social media management. Jordan Jo’s workday doesn’t stop with her coaching, marketing business, and podcast  - she’s unveiled a new app based on her text-based service that provides event information and calendars to subscribers, juniors to professionals.

Helping other breakaway ropers reach their full potential is something Jordan Jo is passionate about. One of her goals is to celebrate other breakaway ropers and their accomplishments.

“At this level, we all enter to win and enter to compete, but we’re not competing against each other,” she says. “I really want to focus on how well these women do and to say, ‘You did an awesome job - congratulations.’ It’s not a mark against me if someone else does well.”

Jordan Jo is grateful for breakaway roping and what it has done for her both professionally and personally.

“It has saved my life,” she continues. “There are so many girls who look up to people who rope. In or out of the arena, I can help other girls, and I take that very seriously. You never know who might be watching. I strive to be better every day.”